Cloud Computing in Politics

Cloud computing has many practical applications in finance and commerce, academia, multimedia, healthcare, agriculture, and other industries.

Likewise, cloud applications are becoming prevalent in governance and the political arena as evidence by applications such as Election Mall Campaign Cloud, Google Moderator, Synteractive Social Rally.

In the political domain, cloud applications provide political figures with low election forecasts costs, while using vast repositories of hosted voter data that can be processed for many reasons. In fact, Barack Obama’s 2012 presidential campaign ran on the AWS Elections as a service cloud platform which was specifically designed to provide elections management support for his political activities while he and his associates focused on politicsĀ  without worrying about the underlying technology.

Along with other key mechanisms that his team put in place, the cloud services played an integral role that ultimately lead to his subsequent victory.

Following Obama’s success, the AWS Elections as a service has been effectively used by other political actors. This cloud computing platform’s strategic advantage ensures that regardless of the geographical or demographical scope of a political activity, an ideal solution can be realized for the following key areas:

Capital expenditure

Political planners no longer require large investments for the IT infrastructure to run their websites and applications. Instead, they can scale on a pay-per-user basis to reduce costs of running civil applications and websites efficiently.

Political periods

The fluctuation in the political activity would leave the IT infrastructure idle during non-political periods. Conversely, with the cloud’s pay-per-user model, elasticity of service ensures that funds are not wasted during the troughs in political seasons.

Diverse levels of access

With cloud computing, politicians do not need to worry about whether their audiences are using personal computers or mobile devices. Voters vary at different levels of technological access, so cloud providers support multiple types of platforms with the apps automatically conforming to be viewed optimally on any computing device, thereby reaching a larger number of voters anywhere in the world.